Steel News

Lake Area United Way Presents Community Spirit Award to AIST Member

11/27/2013 - Lake Area United Way awarded AIST member Andrea Pearman and her team at Diversified Marketing Strategies with the coveted Community Spirit Award for their incredible fundraising efforts.
Bob Scott, Lake Area United Way senior relationship manager, and campaign chair Aaron McDermott presented AIST member Andrea Pearman of Diversified Marketing Strategies and her team with the Community Spirit Award for their incredible fundraising efforts.
Diversified Marketing Strategies has generated over US$35,000 in support of the Lake Area United Way through dynamic event-planning, fundraising, and multimedia marketing.  Their events, such as the Big Schmooze and Influential Women of Northwest Indiana, have made significant contributions to Lake Area United Way and their partners throughout the community. These events have excelled at promoting Lake Area United Way to Northwest Indiana’s most influential business and labor leaders.
Furthermore, Diversified Marketing Strategies publishes Building Indiana, the largest business-to-business magazine in the state, which has featured Lake Area United Way in editorial news articles, guest commentaries, and public service advertisements. In this way, Diversified Marketing Strategies has broadcast the Lake Area United Way’s powerful mission to over 60,000 readers throughout the state.
Andrea Pearman, the company’s CEO and creative commander, is also personally invested in United Way, and is responsible for a generous financial gift to United Way each year.
“Andrea Pearman and the entire team at Diversified Marketing Strategies have been a great friend and valued media partner to not only Lake Area United Way, but the United Ways in LaPorte and Porter Counties as well,” said Aaron McDermott, Lake Area United Way campaign chair. “Lake Area United Way is honored to be partners with Diversified Marketing Strategies in advancing the common good throughout Northwest Indiana.”
The Lake Area United Way is dedicated to advancing education, income stability, and health throughout Northwest Indiana and Diversified Marketing Strategies has helped them immensely with that goal. The Community Spirit Award encapsulates Lake Area United Way’s appreciation of the support Andrea Pearman and her Diversified Marketing team have provided.

Lake Area United Way advances the common good by creating opportunities for a better life for all.  Their focus is on education, income and health – the building blocks for a good quality of life. United Way recruits people and organizations who bring the passion, expertise and resources to get things done in our community.
DMS is a cutting-edge marketing agency that specializes in all forms of media and advertising. They offer in-house art design, PR, print, multimedia and specialty promotional items. Their diverse team of creative visionaries can take inspiration and turn it into promotion with real results.