Students & Faculty


2020 Real Steel Marketing Video Contest Official Rules

Background

The Association for Iron & Steel Technology (AIST) Foundation provides scholarships and grants to university engineering students and their instructors to encourage interest in the steel industry. The current image of the industry as perceived by young people and educators greatly impacts the progress of these programs. The Foundation’s University-Industry Relations Roundtable (UIRR) recognizes the need to market the iron and steel industry to young people in a manner that is appealing and informative.

Contest Overview

The goal of this contest is to challenge students to research the steel industry and produce a three-minute original video that educates viewers on “The Steel Industry — the Best Playground to Begin Your Engineering Career.” The video must include at least two of the following key components:

  • Interview(s) with recent engineering graduates who are employed in the steel industry, and applying what they learned in school.

  • Examples of creative engineering that is shaping the modern steel industry.

  • Unique or unusual steel engineering applications that are fun.

  • Advancements in steel that are beneficial for the environment.

Contestants are encouraged to interview steel industry personnel. A teacher/faculty member at the school must serve as the Faculty Sponsor for each entry. Faculty Sponsors may include this contest as part of their class curriculum, or as a separate activity for their students. One student on the team will serve as the Student Captain.

Eligibility Requirements

The contest is open to all high school students (grades 9–12), post-secondary trade/technical school students, and college and university students. There is no limit to the number of entries that may be submitted from students at a school.

Selection Process

The UIRR will form a special contest committee, which will evaluate the videos based on the integration of key elements identified in the Contest Overview section above.

Prizes

A total of up to five (5) prizes of US$1,000, and one (1) prize of US$3,000 for the overall best video, may be awarded. Prizes are issued in a single check or via PayPal and should be divided among project team members.

Contest Timeline

Call for Entries ………………………… 1 August–31 October 2019
Deadline to Submit Entry Form ………31 October 2019
Deadline to Submit Video ……..……...31 December 2019
Judging ……………………………..…..1 February–15 March 2020
Notification of Winners ………………. 1 April 2020

Submission Requirements

In order for a contest submission to be eligible, the Faculty Sponsor or Student Captain must submit the completed
online Entry Form by 31 October 2019.

Videos must be submitted via DropBox (preferred) by 5 p.m. EST on 31 December 2019, or postmarked by the same
date and time. Any entries sent or postmarked after the deadline will not be included in the competition.
Files submitted must be labeled with the student captain’s name and title of the video.

  • If sending via DropBox (preferred), be sure to include the student captain’s name, title of video, school name, student captain’s email address and length of video in the body of the email message.

  • If sending via mail, the disk must be labeled with the complete school name, title of video, student captain’s name, student captain’s email address and length of video, written on the disk itself.

The final product should be a single video file that plays when opened using Windows Media Player. We will not
accept a DVD or file with a format/title page with a “Click here to play,” message.
A single video file that plays
when clicked is required.

Entries should be submitted to:

Via DropBox:
Danielle Schleiden
dschleiden@aist.org

Via Mail:
Danielle Schleiden
AIST
186 Thorn Hill Road
Warrendale, PA 15086 USA

Video Requirements

  1. Each Submission must be no longer than three minutes (180 seconds) in length.

  2. Contestants will be required to review and agree to Contest Rules as outlined herein.

  3. After agreeing to the Contest Rules, the Entrant will be required to submit the contest Entry Form.

  4. Prizes will only be awarded at the discretion of the contest judges, for the best videos they feel meet the contest criteria.

  5. Videos should not contain any identifying information regarding the creators of the video, so that the entry may be judged impartially — without knowledge of who made the video or where it came from. This information will be added later for the entries that win the competition.

  6. The Submission must be your own original work, created solely by you. It must not have been previously published, released or distributed in any form; must not have won any award; and must not infringe the copyright, trademark, privacy, publicity, or other personal or proprietary rights of any person or entity. Please refer to the “Fair Use” description on YouTube for a thorough explanation of what may be used from the internet: https://www.youtube.com/yt/copyright/fair-use.html. Under eligible circumstances, the creator of a video may use various images/clips taken from acceptable sources to compose their own unique work.

  7. Music used in the submission must not violate copyright laws or require any additional clearances for AIST to use or post on public websites or to use in public forums of any kind.

  8. Narration of videos should be in English.

  9. The Submission must not contain or reference any names, products or services of any company or entity or any third party trademarks, logos, trade dress, or promotion of any brand, product or service — unless permission is obtained in writing and submitted with entry.

  10. If any persons appear or are referred to in the Submission, you are solely responsible for obtaining consent prior to submitting your video. Formal submission of your video will represent any required clearances. In the event where clearances are not covered, video submission will be disqualified from the competition.

  11. Submissions that are lewd, obscene, sexually explicit, pornographic, disparaging, defamatory, libelous, or Submissions that otherwise contain inappropriate content or objectionable material may not be submitted and may be removed at any time at AIST’s discretion.

  12. The Submission must not contain any personally identifiable information during the video itself. School name, etc., should appear in a separate introduction on the disk, prior to the actual video content.

  13. You may not be, nor may you work with, parties in conjunction with your Submission who are: (1) represented under contract (e.g., by a talent agent or manager) that would limit or impair AIST’s ability to display your Submission in any media form; (2) subject to an acting or modeling contract that would make your/their appearance in the Submission a violation of any third-party rights; or (3) under any other contractual relationship, including but not limited to guild and/or union memberships, that may prevent AIST from being able to use the Submissions worldwide in all media in perpetuity on a royalty-free basis, without any payment or fee obligations.

AIST reserves the right, at its discretion, to disqualify any submission that it believes violates or potentially violates
any governing laws, foregoes contest requirements or otherwise fails to comply with any provision of these Official
Rules. The decisions of AIST on this and all matters pertaining to the Contest shall be final and binding with no right
of appeal.

Entrants agree to indemnify and hold AIST harmless from and against any suits, claims, losses, damages and
expenses, including reasonable attorney fees that may arise from or in connection with any Entrant’s Submission
and the use and or display of the Entrant’s Submission.

Video File Format

  • All video files should be submitted via DropBox or disk.

  • Aspect ratio should be 16:9.

  • Resolution should be at least 1280 x 720 pixels.

  • Format should be Compressed Windows Media File.

Technical Resources

It is recommended that your video be viewed by an AIST member for accuracy in its depiction of the steel industry prior to submission. Please visit the Technical Resources Webpage for a listing of volunteers.

Other Conditions

AIST is not liable for any injuries, broken equipment, or materials and services purchased and/or used by the
participants during video production. Participant assumes all responsibility for damages, injuries and cost. AIST
reserves the right to broadcast entries once submitted. Forms of broadcast include, but are not limited to, streaming
on the AIST and Material Advantage websites, YouTube or similar sites. By submitting a video, the participants grant
all rights, title and interest to AIST in broadcasting, but still maintain ownership of the video concept. AIST is not
responsible for copyright errors made in the videos.

For answers to questions about this contest, please email Danielle Schleiden at the Association for Iron & Steel Technology or call +1.724.814.3048.