AIST WEBSTATS

For Internal Use Only

PAGE STATISTICS

Page links below will provide you with pageview and user session data sortable by date.

AIST | AISTech | Steel News | Buyers Guide| Banner Ad Pages | Digital Advertising Rates Web Page

FEATHR CAMPAIGNS

2023 April

AISTECH SPONSORSHIPS PAGE

https://www.aist.org/conference-expositions/aistech/sponsorship-opportunities

ELECTRONIC ADVERTISING TRACKING MASTER DOCUMENT

i:\AISTFiles\_Electronic Advertising Placement\1_Electronic Advertising RS\2020__2021 Electronic Advertising Tracking_MASTER.xls

This document will provide you with information on sold and unsold positions as well as all of the stats we collect for the website banner ads and htmls; banner ad click thru rates (CTR), impression/opens, click thru count (CTC), open rate, etc.

HTML PRODUCTION SCHEDULE DOCUMENT

I:\AISTFiles\_Electronic Advertising Placement\1_Electronic Advertising RS\2021 HTML Production Schedule.xls

This document is informational only. Listed are all of the advertisment related HTMLs with their material ad due date and release date.  You will also find the artwork specifications for each banner ad/advertorial.

WEB ADS PRODUCTION SCHEDULE DOCUMENT

I:\AISTFiles\_Electronic Advertising Placement\1_Electronic Advertising RS\2021 Web Ads Production Schedule.xls

This document is informational only. Listed are all of the website banner ads and social media posts with their material ad due date, release date and duration.  You will also find the artwork specifications for each banner ad/advertorial/post
 

PLEASE NOTE: THERE ARE NO STATS FOR THE FOLLOWING WEBSITE BANNER ADS.
Please advise the customer to provide their own tracking URL, if possible.  Feel free to provide them with the Page VIews for the page the banner ad is located. See links above for the page views data.

RIGHT SIDE MAGAZINE PAGE  https://www.aist.org/publications-advertising/iron-steel-technology

AIST HOMEPAGE SPONSORED FEATURE https://www.aist.org/home.aspx

STAT TERMS
 
 User Session

A session is a group of user interactions with your website that take place within a given time frame (Default is After 30 minutes of inactivity). For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions.

Page Views

Pageviews is the total number of pages viewed. Repeated views of a single page are counted.

Difference between Session and Page Views

Sessions represent a single visit to your website. ... Pageviews represent each individual time a page on your website is loaded by a User. A single Session can include many Pageviews, if a User navigates to any other web pages on your website without leaving.

Click Through Rate (CTR)

CTR can be used to gauge how well your keywords and ads are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.