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ArcelorMittal Confirmed as Sponsor for London 2012 Olympic, Paralympic Games
04/01/2010 - ArcelorMittal celebrates its new status as a tier two sponsor of the 2012 Olympic and Paralympic Games by announcing the artist and design for ArcelorMittal Orbit, a spectacular new visitor attraction in London’s Olympic Park.
ArcelorMittal celebrated this week its new status as a tier two sponsor of the 2012 Olympic and Paralympic Games by announcing the artist and design for ArcelorMittal Orbit, a spectacular new visitor attraction in London’s Olympic Park.
ArcelorMittal Orbit’s design and the artist that will create it were unveiled by the Mayor of London Boris Johnson and ArcelorMittal Chairman and CEO Lakshmi Mittal. The sculpture, which is the largest artistic commission in the world, will act as an iconic and permanent symbol of the 2012 games. Harnessing state-of-the-art engineering and architectural techniques, the exhibit also will embody both the artistic and functional versatility of steel as a construction material.
“The Olympic Games are one of the few truly iconic global events,” said Lakshmi Mittal, speaking at the unveiling at London’s City Hall. “I was immediately excited by the prospect of ArcelorMittal becoming involved because ArcelorMittal is a global company with operations in more than 60 countries. And as someone who lives in this great city, I remember the great excitement felt when it was announced that London had been selected to host the 2012 Olympic and Paralympic Games.
“We set out to create a transformational piece of art that will be an iconic symbol for the Olympics and also a new landmark that will endure long after the Games themselves,” continued Mittal. “Everyone at ArcelorMittal is delighted with the outcome of the ArcelorMittal Orbit. London will have a bold, beautiful and magnificent sculpture that also showcases the great versatility of steel.”
ArcelorMittal will fund £16 million of the £19.1-million project, with the outstanding £3.1 million provided by the London Development Agency. The sculpture not only represents a significant cultural investment – the largest single artwork ever commissioned for any Olympiad – and will also make a significant financial contribution to the long-term regeneration of East London.
Constructed with steel provided by ArcelorMittal, the sculpture will consist of a continuous looping lattice of tubular steel and offer unparalleled view of the entire Olympic Park and London’s skyline from a special viewing platform.
ArcelorMittal is the world's largest steel company, with operations in more than 60 countries. The company leads major global steel markets, including automotive, construction, household appliances and packaging, with leading R&D and technology, as well as sizeable captive supplies of raw materials and outstanding distribution networks. With an industrial presence in over 20 countries spanning four continents, the company covers key steel markets, from emerging to mature.
Through its core values of sustainability, quality and leadership, ArcelorMittal commits to operating in a responsible way with respect to the health, safety and wellbeing of its employees, contractors and the communities in which it operates. It is also committed to the sustainable management of the environment and of finite resources. In 2009, ArcelorMittal had revenues of $65.1 billion and crude steel production of 73.2 million tonnes, representing approximately 8% of world steel output.
