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Zekelman Industries Launches Campaign to Spotlight American-Made Steel
09/30/2025 - Zekelman Industries has launched a new marketing campaign, Steel Here, to spotlight the fundamentality of steel products and the vital role American-made steel plays in supporting all industries, protecting communities and sustaining jobs across the U.S.
“Steel is not just another commodity; it is the backbone of our nation. Products made from steel form the skeletons of our skyscrapers, the decks and trusses of our bridges, and the pipelines that carry our energy,” said Barry Zekelman, chief executive officer of Zekelman Industries.
The company said the Steel Here campaign will use various mediums including television, digital, print and social media. It will emphasize that America’s strength, resilience and prosperity come from investing in steel and steel products produced by American workers in American facilities.
“The strength of our communities and our economy depends on steel, and more specifically, steel produced locally, not overseas. Steel Here is a call to action; let’s take back our home field advantage and secure our future with domestic steel,” Zekelman continued.
The company said the Steel Here campaign will use various mediums including television, digital, print and social media. It will emphasize that America’s strength, resilience and prosperity come from investing in steel and steel products produced by American workers in American facilities.
“The strength of our communities and our economy depends on steel, and more specifically, steel produced locally, not overseas. Steel Here is a call to action; let’s take back our home field advantage and secure our future with domestic steel,” Zekelman continued.
