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Essar Steel Inaugurates State-of-the-Art Steel Service Center

Essar Steel has inaugurated its most modern Steel Service Centre facility at Oragadam, near Chennai.
 
Set up at a cost of Rs. 750 million, the new service centre includes a cold rolled slitting line, cold rolled narrow and wide cut-to-length lines, and hot rolled cut-to-length line, and has the capacity to process 250,000 tonnes of steel per year.
 
“This investment is a part of our strategy to be closer to our customer and would help the company achieve several goals simultaneously,” said Shashi Ruia, Chairman, Essar Group, commenting while at the inauguration ceremony. “Service centers are an independent business in western countries. Essar is developing this concept in India”.
 
Ideally located at one of largest auto hub of the country, the new facility will enable Essar Steel to cater to even single-sheet customers, providing small lot and customized deliveries for ready-to-use steel.
 
“This is one of the most modern steel processing facilities that will cater to various user segments like auto and auto components, white goods and SME segments in Southern India, besides catering to the needs of the Essar Steel Hypermart consumers. Essar Steel has 20 Hypermarts in South India” said Vikram Amin, Executive Director, Sales and Marketing, Essar Steel.
 
“It will improve our customer centricity, reliability of delivery and thus support us in becoming the steel maker of choice for large and small customers,” continued Amin. “We will increase our reach and simultaneously modify usage experience of our customers by matching performance to expectations. It is a step toward improving the competitiveness of Indian steel users through just in time deliveries,” he added.
 
Essar’s newest service center is backed by the company’s 4.6-million tonnes/year steel plant at Hazira, which will ensure consistent supplies and product quality. Essar Steel operates other service centers in Hazira, Pune and in Bahadurgarh, near New Delhi.
 
Essar Steel Limited, part of Essar Global Limited, is a fully integrated flat carbon steel manufacturer—from iron ore to ready-to-market products. Essar Steel has a current capacity of 4.6 million tonnes per annum. Essar Steel produces highly customized products catering to a variety of product segments and is India’s largest exporter of flat products to the highly demanding U.S. and European markets, and to the growing markets of Southeast Asia and the Middle East. It has invested in downstream capabilities to evolve from being a product-based company to becoming a value-added service provider. It has a global network of retail steel outlets, called Steel Hypermarts, and offers services, like cutting, slitting and blanking of steel sheets, through specialized Steel Service Centers worldwide.

Essar Global Limited (EGL) is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, Construction and Mining & Minerals. Essar Global has an asset base of USD 14.5 billion.