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JSW Steel Expands Retailing Network in Gujarat

07/15/2009 - JSW Steel further expands its footprint into pan-India steel retailing with the inauguration ofits third exclusive branded retail showroom in Gujarat and the second in Mehsana.

JSW Steel has further expanded its footprint into pan-India steel retailing with the inauguration of JSW Shoppe in Gujarat, JSW’s third exclusive branded retail showroom in the state and the second in Mehsana. The outlet will be operated through JSW’s authorized distributor M/s Lokhanswala Steel Suppliers.
 
"The concept of the Shoppe originates from the fact that we want customers to get the right quality of product at the right price and at the right place,” said JSW Steel General Manager—Sales and Marketing, Rakesh Sharma. “Shoppe is an effort to create a customer-friendly ambience. This interface with the customer will result in creating a strong relationship based on trust and reliability with JSW Steel."
 
JSW Shoppe, the company’s exclusive steel retail outlet, will have on display and sale all of JSW Steel’s products, ranging from hot rolled to color coated steels and long products. It aims to provide a unique experience of buying steel products through a branded distribution channel.
 
“This novel marketing initiative will go a long way in creating brand awareness about JSW Steel’s superior product quality and will ensure that the customers get full value for money,” said Sharma.
 
JSW Steel has nine shoppes in Maharashtra, eight in Karnataka, seven in Uttar Pradesh, four each in Tamil Nadu and West Bengal, three in Haryana and Gujarat and two each in Rajasthan and Andhra Pradesh. The company also operates additional shoppes in Assam, Goa, Orissa, Madhya Pradesh, Kerala and Punjab. The Company plans to continue to build its pan-India presence to over 600 branded outlets in the near future.
 
JSW steel is in the midst of a period of exponential growth. Its steel plants in Karnataka and Tamil Nadu together produce around 7.8 million tonnes of steel per annum. With steel plants coming up in West Bengal and Jharkhand, JSW Steel aims to produce 32 million tonnes of steel by the year 2020.
 
JSW Steel Ltd., belonging to JSW group, part of the O P Jindal Group, is one of the lowest cost steel producers in the world. JSW Steel is engaged in manufacture of flat and long products including hot and cold rolled coils, galvanized products, auto grade / white goods grade CRCA Steel, Bars and Rods. Incorporated in 1994, JSW Steel has the largest galvanizing and color coating production capacity in the country and is the largest exporter of galvanized products with presence in over 108 countries across five continents.