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JSW Steel Expands Retailing Network in Uttar Pradesh

07/28/2009 - JSW Steel expands its presence in pan-India steel retailing with the inauguration of a new JSW Shoppe in Uttar Pradesh, the company’s eighth exclusive branded retail showroom in the state.

JSW Steel has further expanded its presence in pan-India steel retailing with the inauguration of a new JSW Shoppe in Uttar Pradesh, the company’s eighth exclusive branded retail showroom in the state. The new facility, which is also the company’s first retail showroom in the “city of many splendors,” will be operated through JSW’s authorized distributor M/S Diamond Ispat Pvt Ltd.
 
"The concept of the Shoppe originates from the fact that we want customers to get the right quality of product at the right price and at the right place,” said Sharad Mahendra, Associate Vice President–Sales and Marketing, JSW Steel. “Shoppe is an effort to create a customer friendly ambience. This interface with the customer will result in creating a strong relationship based on trust and reliability with JSW steel."
 
JSW Shoppe, the company’s exclusive steel retail outlet, will display and sell all of JSW Steel’s products, ranging from hot rolled to color coated steels and long products. It aims to provide a unique experience for buying steel products through a branded distribution channel.
 
“This novel marketing initiative will go a long way in creating brand awareness about JSW Steel’s superior product quality and will ensure that the customers get full value for money,” said Mahendra.
 
JSW Steel has nine Shoppes in Maharashtra, eight in Karnataka, eight in Uttar Pradesh, four each in Tamil Nadu, Gujarat and West Bengal, three in Haryana, and two each in Rajasthan and Andhra Pradesh. The company also operates additional shops in Assam, Goa, Orissa, Madhya Pradesh, Kerala and Punjab. The company plans to continue to build its pan-India presence to over 600 branded outlets in the near future.
 
JSW steel is in the midst of a period of exponential growth. Its steel plants in Karnataka and Tamil Nadu together produce around 7.8 million tonnes of steel per annum. With steel plants coming up in West Bengal and Jharkhand, JSW Steel aims to produce 32 million tonnes of steel by the year 2020.
 
JSW Steel Ltd., belonging to JSW group, part of the O P Jindal Group, is one of the lowest cost steel producers in the world. JSW Steel is engaged in manufacture of flat and long products including hot and cold rolled coils, galvanized products, auto grade / white goods grade CRCA Steel, Bars and Rods. Incorporated in 1994, JSW Steel has the largest galvanizing and color coating production capacity in the country and is the largest exporter of galvanized products with presence in over 108 countries across five continents.