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Tata Steel Website Refreshed with New Features, Improved Visitor Interface

03/12/2012 - Valueabled.com, Tata Steel's attempt to trigger a debate on the role of values in Indian society, has unveiled a new avatar along with new sections and new means of accessing the site, including a WAP version and Tablet Application. Most of these changes were triggered through the website's fans and followers.

Valueabled.com, Tata Steel's attempt to trigger a debate on the role of values in Indian society, has unveiled a new avatar along with new sections and new means of accessing the site, including a WAP version and Tablet Application. Most of these changes were triggered through the website's fans and followers who, over the past few months, have helped Tata Steel expand the site’s reach to a larger audience in the virtual world. Tata Steel launched the site last year.
 
The website's design has been enhanced to give visitors the experience of an interactive world. It has a completely new interface where visitors can read, debate, poll, and get to see what is happening around them. It showcases, talks, and guides the youth to values that shape our lives.
 
The site helps visitors explore a virtual nation of values such as the “Values Library,” which helps visitors find all past posts and can post their additions, “Valueseum,” which allows visitors to see Tata Steel and other Tata Group campaigns, and “Values Arcade,” a unique platform where visitors can play games centered around values. They can also sign up as “Valuezens” and, by engaging in the various activities, earn “Value Points” that can be redeemed for various rewards.
 
The WAP avatar of the website facilitates reach to millions of mobile phones. In addition, “Valuesapp,” a recently launched Tablet Application for all iPad visitors that was also demonstrated at the Jaipur Literature Festival 2012, can now be downloaded from the website.
 
The website, the Facebook and Twitter pages, as well as the online polls and discussion forums will serve as touch points for Tata Steel stakeholders to make themselves and their opinions heard on values and beliefs.
 
 
Established in 1907 as Asia's first integrated private sector steel company, Tata Steel Group is among the leading steel manufacturers in the world with an annual crude steel capacity of more than 27 million tonnes per annum (mtpa). It is now the world's second-most geographically diversified steel producer, with operations in 26 countries and a commercial presence in over 50 countries.